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3665. Digital Marketing

Also offered as: BADM 3665

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to digital marketing strategies. Students learn to align digital marketing strategies with companies' overall marketing goals, and to understand the major tools of digital marketing, such as web research, analytics, search engine optimization, online ads, and social media. Students gain experience developing, implementing, and evaluating digital marketing strategies.


Last Refreshed: 02-DEC-22 05.20.18.637607 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Section Class Number Notes Instructor Enrollment Term Session Instruction Mode
H90 10964 All seats reserved for Regional BUSN Students Ryan, William 9/10 Spring 2023 Reg Online
W31 11948 Ryan, William 2/10 Spring 2023 Reg Online
Z81 15875 Ryan, William 4/12 Spring 2023 Reg Online
20 1347 0/20 Summer 2023 SS2 Online