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3101. Introduction to Marketing Management
Also offered as: BADM 3750
3.00 credits
Prerequisites: ACCT 2001; ECON 1200, or ECON 1201 and 1202, or ARE 1150 and ECON 1202; ENGL 1007 or ENGL 1010 or ENGL 1011; MATH 1070Q and 1071Q; or MATH 1131Q and MATH 1070Q or MATH 1132Q; STAT 1000Q or 1100Q; open only to business majors of junior or higher status. May not be taken out of sequence after certain MKTG or BADM courses.
Grading Basis: Graded
This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.
Last Refreshed: 26-APR-24 05.20.16.357506 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Term | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|---|
| 1233 14709 1 002D | 002D | 14709 | Herd, Kelly Ferguson, Kristen |
4/5 | Spring 2023 | Reg | Online | |
| 1233 14710 1 006D | 006D | 14710 | Herd, Kelly Roy, Sandip |
3/5 | Spring 2023 | Reg | Online | |
| 1233 14711 1 010D | 010D | 14711 | Herd, Kelly Kan, Christina |
6/7 | Spring 2023 | Reg | Online | |
| 1233 14712 1 014D | 014D | 14712 | Herd, Kelly Kan, Christina |
4/5 | Spring 2023 | Reg | Online | |
| 1233 16154 1 H91 | H91 | 16154 | Bailey, Heidi | 0/2 | Spring 2023 | Reg | Online | |
| 1233 16372 1 H91D | H91D | 16372 | Herd, Kelly Bailey, Heidi |
0/2 | Spring 2023 | Reg | Online | |
| 1233 15535 1 W32D | W32D | 15535 | In Person instruction is given by Professor Ryan: Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. | Herd, Kelly Ryan, William |
0/2 | Spring 2023 | Reg | Online |
| 1233 15874 1 Z82D | Z82D | 15874 | Herd, Kelly Harris, Wynd |
2/1 | Spring 2023 | Reg | Online | |
| 1235 1206 SS1 10 | 10 | 1206 | Srinivasan, Narasimhan | 24/25 | Summer 2023 | SS1 | Online |