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5251. Marketing and Digital Analytics
3.00 credits
Prerequisites: MKTG 5115, or MKTG 5181 and 5182; OPIM 5103 or 5603, or BADM 5103, or BADM 5180 and 5181.
Grading Basis: Graded
Examines how analytic techniques can be used to transform marketing data into strategic insights for decision making. Students gain hands-on experience designing, conducting, and communicating results of marketing analytics on topics such as evaluating markets, discovering customer needs, satisfying customer preferences, predicting customer behavior, and allocating media and communication resources. Directed at students preparing for positions in digital analytics, digital marketing, consulting, product and brand management, customer relationship management, media and communications.
Last Refreshed: 28-NOV-23 05.20.10.452462 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Term | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|---|
| 1233 15969 1 R12 | R12 | 15969 | Sottile, Gregory | 32/40 | Spring 2023 | Reg | Online |