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5251. Marketing and Digital Analytics

3.00 credits

Prerequisites: MKTG 5115, or MKTG 5181 and MKTG 5182; others with consent.

Grading Basis: Graded

Examines how analytic techniques can be used to transform marketing data into strategic insights for decision making. Students gain hands-on experience designing, conducting, and communicating results of marketing analytics on topics such as evaluating markets, discovering customer needs, satisfying customer preferences, predicting customer behavior, and allocating media and communication resources. Directed at students preparing for positions in digital analytics, digital marketing, consulting, product and brand management, customer relationship management, media and communications.

Last Refreshed: 01-MAR-24 AM
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Section Class Number Notes Instructor Enrollment Term Session Instruction Mode
R12 15969 Sottile, Gregory 32/40 Spring 2023 Reg Online