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5115. Marketing Management

3.00 credits

Prerequisites: Open only to MBA, MSBAPM, and MS Data Science students with a Marketing Analytics concentration, others with consent. Not open to students who have passed MKTG 5182.

Grading Basis: Graded

A strategic and analytical approach to marketing decisions. Students will develop basic proficiency with key marketing concepts and skills including: identifying opportunities and threats in the market environment; forecasting market growth; evaluating customers and competitors; segmenting, targeting, and positioning; determining product, price, place and promotion components of marketing strategies; and assessing marketing performance.

Last Refreshed: 08-DEC-23 AM
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Section Class Number Notes Instructor Enrollment Term Session Instruction Mode
N40 11376 Caravella, Mary 48/50 Spring 2023 Reg Online