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Prerequisites: Open only to MBA, MSBAPM, and MS Data Science students with a Marketing Analytics concentration, others with consent. Not open to students who have passed MKTG 5182.
Grading Basis: Graded
A strategic and analytical approach to marketing decisions. Students will develop basic proficiency with key marketing concepts and skills including: identifying opportunities and threats in the market environment; forecasting market growth; evaluating customers and competitors; segmenting, targeting, and positioning; determining product, price, place and promotion components of marketing strategies; and assessing marketing performance.
Last Refreshed: 08-DEC-23 05.20.22.289867 AM
|Section||Class Number||Notes||Instructor||Enrollment||Term||Session||Instruction Mode|
|1233 11376 1 N40||N40||11376||Caravella, Mary||48/50||Spring 2023||Reg||Online|