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5115. Marketing Management
3.00 credits
Prerequisites: Open only to MBA, M.S. in Social Responsibility and Impact in Business, MSBAPM, and MS Data Science students, others with consent. Not open to students who have passed MKTG 5182.
Grading Basis: Graded
This course provides an introduction to key marketing concepts of interest to all business managers. Students learn to think strategically about customers and competition and develop an understanding of how firms manage products, prices, channels and promotions in an integrated manner. Students gain experience identifying opportunities and threats in the market environment, and making segmenting, targeting, and positioning decisions.
Last Refreshed: 24-APR-24 05.20.12.452237 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Term | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|---|
| 1233 11376 1 N40 | N40 | 11376 | Caravella, Mary | 48/50 | Spring 2023 | Reg | Online |