Click on a course to view additional information and available syllabi in the Notes field.
Contact the instructor for courses without a syllabus link.
To register, go to Student Admin.
Are you interested in becoming a Non-degree or Visiting Student? See the Non-degree page.
5115. Marketing Management
3.00 credits
Prerequisites: Open only to MBA, MSBAPM, and MS Data Science students with a Marketing Analytics concentration, others with consent. Not open to students who have passed MKTG 5182.
Grading Basis: Graded
A strategic and analytical approach to marketing decisions. Students will develop basic proficiency with key marketing concepts and skills including: identifying opportunities and threats in the market environment; forecasting market growth; evaluating customers and competitors; segmenting, targeting, and positioning; determining product, price, place and promotion components of marketing strategies; and assessing marketing performance.
Last Refreshed: 08-DEC-23 05.20.22.289867 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Term | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|---|
| 1233 11376 1 N40 | N40 | 11376 | Caravella, Mary | 48/50 | Spring 2023 | Reg | Online |