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5115. Marketing Management
3.00 credits
Prerequisites: Open only to MBA, M.S. in Social Responsibility and Impact in Business, MSBAPM, and MS Data Science students, others with consent. Not open to students who have passed MKTG 5182.
Grading Basis: Graded
A strategic and analytical approach to marketing decisions. Students will develop basic proficiency with key marketing concepts and skills including: identifying opportunities and threats in the market environment; forecasting market growth; evaluating customers and competitors; segmenting, targeting, and positioning; determining product, price, place and promotion components of marketing strategies; and assessing marketing performance.
Last Refreshed: 19-APR-24 05.20.07.775487 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Term | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|---|
| 1233 11376 1 N40 | N40 | 11376 | Caravella, Mary | 48/50 | Spring 2023 | Reg | Online |