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Also offered as: BADM 3370
Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Grading Basis: Graded
This course focuses on developing sound marketing strategies in the global marketplace. Students learn to uncover and assess global market opportunities; analyze challenges and solutions posed by cultural, economic, and political differences; and develop effective international marketing strategies considering legal, ethical, and social sustainability issues. Students gain experience conducting research on global markets and applying their knowledge in complex business settings.
Last Refreshed: 28-NOV-23 05.20.10.452462 AM
|Section||Class Number||Notes||Instructor||Enrollment||Term||Session||Instruction Mode|
|1233 15975 1 001||001||15975||Srinivasan, Narasimhan||15/15||Spring 2023||Reg||Online|
|1233 15229 1 H90||H90||15229||Srinivasan, Narasimhan||0/5||Spring 2023||Reg||Online|
|1233 15537 1 W31||W31||15537||Srinivasan, Narasimhan||0/2||Spring 2023||Reg||Online|
|1233 15852 1 Z81||Z81||15852||Srinivasan, Narasimhan||5/10||Spring 2023||Reg||Online|