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3260. Marketing Research

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to obtaining and using data to gain marketing insights. Students learn to translate managerial problems into research questions and identify and apply appropriate methods to collect and analyze data. Students gain hands-on computer-based experience analyzing marketing data, interpreting analyses, and communicating findings to aid managerial decision making.


Last Refreshed: 08-DEC-22 05.20.09.459281 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Section Class Number Notes Instructor Enrollment Term Session Instruction Mode
H71 11169 Rajan, Jayanthi 8/9 Spring 2023 Reg Online
W31 12019 Rajan, Jayanthi 7/7 Spring 2023 Reg Online
Z81 11598 Rajan, Jayanthi 9/9 Spring 2023 Reg Online