Online Courses

Online Courses at UConn
Click on a course to view additional information and available syllabi in the Notes field.

Contact the instructor for courses without a syllabus link.

To register, go to Student Admin.

Are you interested in becoming a Non-degree or Visiting Student?  See the Non-degree page.


3208. Consumer Behavior

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to Business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to consumer behavior and its underlying psychological processes. Students learn to apply social science concepts to gain insights into consumer behavior. Students gain experience applying consumer behavior concepts to develop firm strategies and to be better consumers.

No classes found.