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3208. Consumer Behavior
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to Business majors of junior or higher status.
Grading Basis: Graded
This course provides an introduction to consumer behavior and its underlying psychological processes. Students learn to apply social science concepts to gain insights into consumer behavior. Students gain experience applying consumer behavior concepts to develop firm strategies and to be better consumers.
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