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3101. Introduction to Marketing Management
Also offered as: BADM 3750
3.00 credits
Prerequisites: ACCT 2001; ECON 1200, or ECON 1201 and 1202; ENGL 1007 or 1010 or 1011 or 2011; MATH 1070 and 1071, or MATH 1131 and 1070/1132, or MATH 1125,1126 and 1132/1070; STAT 1000 or 1100; open only to business majors of junior or higher status.
Grading Basis: Graded
This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.
Last Refreshed: 08-DEC-23 05.20.22.289867 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Term | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|---|
| 1233 14709 1 002D | 002D | 14709 | Herd, Kelly Ferguson, Kristen |
4/5 | Spring 2023 | Reg | Online | |
| 1233 14710 1 006D | 006D | 14710 | Herd, Kelly Roy, Sandip |
3/5 | Spring 2023 | Reg | Online | |
| 1233 14711 1 010D | 010D | 14711 | Herd, Kelly Kan, Christina |
6/7 | Spring 2023 | Reg | Online | |
| 1233 14712 1 014D | 014D | 14712 | Herd, Kelly Kan, Christina |
4/5 | Spring 2023 | Reg | Online | |
| 1233 16154 1 H91 | H91 | 16154 | Bailey, Heidi | 0/2 | Spring 2023 | Reg | Online | |
| 1233 16372 1 H91D | H91D | 16372 | Herd, Kelly Bailey, Heidi |
0/2 | Spring 2023 | Reg | Online | |
| 1233 15535 1 W32D | W32D | 15535 | In Person instruction is given by Professor Ryan: Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. | Herd, Kelly Ryan, William |
0/2 | Spring 2023 | Reg | Online |
| 1233 15874 1 Z82D | Z82D | 15874 | Herd, Kelly Harris, Wynd |
2/1 | Spring 2023 | Reg | Online | |
| 1235 1206 SS1 10 | 10 | 1206 | Srinivasan, Narasimhan | 24/25 | Summer 2023 | SS1 | Online |