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3101. Introduction to Marketing Management

Also offered as: BADM 3750

3.00 credits

Prerequisites: ACCT 2001; ECON 1200, or ECON 1201 and 1202; ENGL 1007 or 1010 or 1011 or 2011; MATH 1070 and 1071, or MATH 1131 and 1070/1132, or MATH 1125,1126 and 1132/1070; STAT 1000 or 1100; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.


Last Refreshed: 02-DEC-22 05.20.18.637607 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Section Class Number Notes Instructor Enrollment Term Session Instruction Mode
002D 14709 Herd, Kelly
Ferguson, Kristen
3/5 Spring 2023 Reg Online
006D 14710 Herd, Kelly
Roy, Sandip
2/5 Spring 2023 Reg Online
010D 14711 Herd, Kelly
Kan, Christina
7/7 Spring 2023 Reg Online
014D 14712 Herd, Kelly
Kan, Christina
3/5 Spring 2023 Reg Online
H91 16154 Bailey, Heidi 2/2 Spring 2023 Reg Online
H91D 16372 Herd, Kelly
Bailey, Heidi
2/2 Spring 2023 Reg Online
W32D 15535 In Person instruction is given by Professor Ryan: Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. Herd, Kelly
Ryan, William
0/2 Spring 2023 Reg Online
Z82D 15874 Herd, Kelly
Harris, Wynd
0/1 Spring 2023 Reg Online
10 1206 0/25 Summer 2023 SS1 Online