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5123. Marketing the Arts
3.00 credits
Prerequisites: None.
Grading Basis: Graded
Build knowledge of marketing theories, approaches, and methodologies that are used across all industries and then highlight their application for the arts. Develop an understanding of the following areas: analysis of the competitive environment; developing audience insight and segmentation; positioning and targeting a unique value proposition; developing and delivering the unique value proposition; and evaluating the performance of techniques.
Last Refreshed: 25-APR-24 05.20.27.822686 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Term | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|---|
| 1233 5049 1 001 | 001 | 5049 | To view the syllabus visit this url; Syllabus |
Kitchen, Heather | 11/30 | Spring 2023 | Reg | Online |