Online Courses at UConn

Click on a course to view additional information and available syllabi in the Notes field.

Contact the instructor for courses without a syllabus link.

To register, go to Student Admin.

Are you interested in becoming a Non-degree or Visiting Student?  See the Non-degree page.

5123. Marketing the Arts

3.00 credits

Prerequisites: None.

Grading Basis: Graded

Build knowledge of marketing theories, approaches, and methodologies that are used across all industries and then highlight their application for the arts. Develop an understanding of the following areas: analysis of the competitive environment; developing audience insight and segmentation; positioning and targeting a unique value proposition; developing and delivering the unique value proposition; and evaluating the performance of techniques.

Last Refreshed: 08-DEC-23 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Section Class Number Notes Instructor Enrollment Term Session Instruction Mode
001 5049 To view the syllabus visit this url;
Kitchen, Heather 11/30 Spring 2023 Reg Online