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5123. Marketing the Arts

3.00 credits

Prerequisites: None.

Grading Basis: Graded

Build knowledge of marketing theories, approaches, and methodologies that are used across all industries and then highlight their application for the arts. Develop an understanding of the following areas: analysis of the competitive environment; developing audience insight and segmentation; positioning and targeting a unique value proposition; developing and delivering the unique value proposition; and evaluating the performance of techniques.

Last Refreshed: 02-DEC-22 AM
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Section Class Number Notes Instructor Enrollment Term Session Instruction Mode
001 5049 Kitchen, Heather 4/30 Spring 2023 Reg Online