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Grading Basis: Graded
Build knowledge of marketing theories, approaches, and methodologies that are used across all industries and then highlight their application for the arts. Develop an understanding of the following areas: analysis of the competitive environment; developing audience insight and segmentation; positioning and targeting a unique value proposition; developing and delivering the unique value proposition; and evaluating the performance of techniques.
Last Refreshed: 08-DEC-23 05.20.22.289867 AM
|Section||Class Number||Notes||Instructor||Enrollment||Term||Session||Instruction Mode|
|1233 5049 1 001||001||5049||To view the syllabus visit this url;
|Kitchen, Heather||11/30||Spring 2023||Reg||Online|