Online Courses at UConn
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Grading Basis: Graded
Build knowledge of marketing theories, approaches, and methodologies that are used across all industries and then highlight their application for the arts. Develop an understanding of the following areas: analysis of the competitive environment; developing audience insight and segmentation; positioning and targeting a unique value proposition; developing and delivering the unique value proposition; and evaluating the performance of techniques.
Last Refreshed: 02-DEC-22 05.20.18.637607 AM
|Section||Class Number||Notes||Instructor||Enrollment||Term||Session||Instruction Mode|
|1233 5049 1 001||001||5049||Kitchen, Heather||4/30||Spring 2023||Reg||Online|