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5720. Digital Media Analytics

3.00 credits

Prerequisites: DMD 5700.

Grading Basis: Graded

Provides a working knowledge of the array of metrics and analytics needed to understand the digital consumer and measure the effectiveness of digital media marketing.


Last Refreshed: 28-MAR-24 05.20.12.635703 AM
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Section Class Number Notes Instructor Enrollment Term Session Instruction Mode
001 6654 To view the syllabus visit this url;
Syllabus
Guo, Miao 4/1 Spring 2023 Reg Online