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3665. Digital Marketing

Also offered as: MKTG 3665

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.

Grading Basis: Graded

This course provides an introduction to digital marketing strategies. Students learn to align digital marketing strategies with companies' overall marketing goals, and to understand the major tools of digital marketing, such as web research, analytics, search engine optimization, online ads, and social media. Students gain experience developing, implementing, and evaluating digital marketing strategies.


Last Refreshed: 07-DEC-22 05.20.26.045302 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Section Class Number Notes Instructor Enrollment Term Session Instruction Mode
H90 16013 Ryan, William 2/10 Spring 2023 Reg Online
W31 15527 Ryan, William 0/3 Spring 2023 Reg Online
Z81 15879 Ryan, William 1/3 Spring 2023 Reg Online