Online Courses

Online Courses at UConn
Click on a course to view additional information and available syllabi in the Notes field.

Contact the instructor for courses without a syllabus link.

To register, go to Student Admin.

Are you interested in becoming a Non-degree or Visiting Student?  See the Non-degree page.


3661. Marketing and Digital Analytics

Also offered as: MKTG 3661

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.

Grading Basis: Graded

This course provides an advanced understanding of how to analyze data to gain insights in digital marketing. Students learn to select appropriate analytical tools, conduct analyses, and extract insights from data analysis to support managerial decision making. Students gain hands-on computer-based experience with basic and advanced analytical tools, analyzing digital data sets, and making marketing decisions.

No classes found.