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3370. Global Marketing Strategy

Also offered as: MKTG 3370

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.

Grading Basis: Graded

This course focuses on developing sound marketing strategies in the global marketplace. Students learn to uncover and assess global market opportunities; analyze challenges and solutions posed by cultural, economic, and political differences; and develop effective international marketing strategies considering legal, ethical, and social sustainability issues. Students gain experience conducting research on global markets and applying their knowledge in complex business settings.


Last Refreshed: 01-MAR-24 05.20.24.480094 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Section Class Number Notes Instructor Enrollment Term Session Instruction Mode
001 15976 Srinivasan, Narasimhan 1/1 Spring 2023 Reg Online
H90 15228 Srinivasan, Narasimhan 2/2 Spring 2023 Reg Online
W31 15525 Srinivasan, Narasimhan 0/1 Spring 2023 Reg Online
Z81 15850 Srinivasan, Narasimhan 0/1 Spring 2023 Reg Online