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3234. Opportunity Generation, Assessment, and Promotion

3.00 credits

Prerequisites: Open only to non-business students of junior or higher status. Not open to students who have passed or are taking MENT 3234. It is highly recommended that students take BADM 3740 or MENT 3101 and ACCT 2101 or BADM 2710 prior to BADM 3234.

Grading Basis: Graded

A hands-on experience in opportunity development, exposing students to three distinct modules. The first, creativity and innovation, stimulates the flow of ideas. The second, feasibility analysis, runs these ideas through a comprehensive assessment framework. The third module, getting the first customer, focuses on the initial sales and marketing process needed to get the idea off the ground. May substitute for MENT 3234 for Business majors.

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